Pakistani advertiser are lambasted frrquently because of their unorignality and lack of creativity. Jazz's Sach Jazba World Cup 2011 campiagn got pristine marketers scraming out loud about the blatant plagiarism. Apparently, the logo was an inane copy-paste of Zogra's logo, obviously, the ad agency did not reralize that people are smart enought to figure these things out eventually. The plagiarism went to the extent that they actually used the same tutorial used by Zogra.
All said and done, I am an optimist, or would I like to thing so. There has been significant amount of change in how companies advertise; new and innovative venues have been explored ableit far and few between. Recently, while driving I came across rather a new media of advertising in Pakistan, transit media.
I found it so interesting that it made me stop the car and shoot, but for some of us, attitde towards Pakistani marketers is never going to change no matter how creative they get, after all it is made-in-Pakista, right?
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